Consumer Awareness

Consumer Awareness is an act of making sure the buyer or consumer is aware of the information about products, goods, services, and consumers rights. Consumer awareness is important so that buyer can take the right decision and make the right choice. Consumers have the right to information, right to choose, right to safety. Awareness is essential for all customers so that they take the right decision and make the right choice about the products and services being sold and sold. One of the examples of Consumer Awareness Example in India is “Jago Grahak Jago’.

What Is the Meaning of Consumer Awareness?

Consumer Awareness is the process of making the consumer of goods and services aware of his rights. It involves educating a consumer about safety, information and the redressal options available to him.

Cnsumer awareness is one of the most persistent problems the government faces when it comes to consumer protection. To resolve this problem the government has come up with various methods over the years. In fact, it is the main aim of the Department of Consumer Affairs.

 

 

Consumer Rights

 

Consumer rights are a set of rights governed by the law that gives allows customers to have the necessary information about goods and services while purchasing.

Similarly, consumer responsibilities indicate that customers have a specific responsibility towards the society and other consumers and help them to fight against the unfair practice or at least be aware of it. These rights and responsibilities are registered under the Consumer Protection Act 1986.

Some Consumer Rights are as folows -

·         Right to Safety- Before buying, a consumer can insist on the quality and guarantee of the goods. They should ideally purchase a certified product like ISI or AGMARK.

·         Right to Choose- Consumer should have the right to choose from a variety of goods and in a competitive price

·         Right to be informed- The buyers should be informed with all the necessary details of the product, make her/him act wise, and change the buying decision.

·         Right to Consumer Education- Consumer should be aware of his/her rights and avoid exploitation. Ignorance can cost them more.

·         Right to be heard- This means the consumer will get due attention to express their grievances at a suitable forum.

·         Right to seek compensation- The defines that the consumer has the right to seek redress against unfair and cruel practices or exploitation of the consumer.

Responsibilities of a Consumer

 

The consumer has a certain responsibility to carry as an aware consumer can bring changes in the society and would help other consumers to fight the unfair practice or be aware of it.

Some Consumer Responsibility are as follows :-

·         Responsibility to be aware – A consumer has to be mindful of the safety and quality of products and services before purchasing.

·         Responsibility to think independently– Consumer should be well concerned about what they want and need and therefore make independent choices.

·         Responsibility to speak out- Buyer should be fearless to speak out their grievances and tell traders what they exactly want

·         Responsibility to complain- It’s consumer responsibility to express and file a complaint about their dissatisfaction with goods or services in a sincere and fair manner.

·         Responsibility to be an Ethical Consumer- They should be fair and not engage themselves with any deceptive practice.

·         Responsibility of paying tax- The consumer should ask for a Cash Memo while making a purchase.

Case Study

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